Dan Taarin


know your users
shape ux strategy & innovate great digital products with reliable user insight

Design thinking is “innovation powered by …direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported…

…a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Tim Brown, CEO, IDEO

I discover essential user insights to help digital product designers craft user experiences that meet or exceed customer expectations


Across channels, networks, touchpoints, & devices, understand your users needs, attitudes, behaviours, and the context of use of the product you are launching.

Involve users in defining journeys, scenarios, tasks, and UX concepts.


Innovate by involving users directly in iterative design experiments.

Involve users in rapid prototyping design concepts.


Ensure your product user experience is delightful, usable, & fit for purpose.

Test the usability of your user journeys & interface elements.


Analytics for UX performance measurement against your KPIs.

Remote research for qualitative insight into UX performance.



To discover user needs and behaviours conduct contextual inquiry, interviews, diary studies, or site usage analytics; an ongoing process of learning about your user.


To choose and define a concept involve users in participatory design workshops, 1-to-1 lab tests, or focus groups.


To optimise UX design test with frequent iterations in the lab, or remotely, using task completion tests, click tests, card sorts, or video use and emotional response.


Lab and remote testing find out if the product is usable, findable, and effective, while analytics gather data on live user experience performance.

Field research
Ethnographic Contextual Touchpoints Social network
Expert review
Broad or narrow UX evaluation 5 key lenses A range of heuristics
Competitor analysis
Evaluate your key competitors’ products & services
Research workshops
Ideation Participatory design Concept evaluation Focus groups
Workshop design
Co-design UX or research workshops Facilitation
UX strategy
Given your business strategy & customer expectations, define a direction for UX design & delivery
Experience mapping Card sorts Task analysis Usability
IA, IxD, iterative prototyping
Information architecture Interaction design Iterative prototyping for UX concept design
Mentoring & training
Mentoring your team to run user research Training

  • Mastering research methods
  • Analysis of findings
  • Reporting to effect change
Remote testing
Qualitative & quantitative User journey Usability test Tree test, Click test, Card sort
Analytics & measurement
Analytics for UX performance and effectiveness Navigation, user journeys, screen behaviours, features Co-define measures and analytics Configure and report
Video & presentation
Video reporting Presentation for design strategy Research findings with impact

Instead of guessing which product user experience propositions will succeed, find out. Meet your users, understand their behaviours & expectations, focus design effort on desirable & effective user experience.

Analytics can show you have an issue, where it is, and how much of a problem it is.

Qualitative research can identify what the problem is with a user experience design, why it matters, and how to fix it.

Benefits of Design Research

identify conversion & engagement issues

Identify user needs, attitudes, behaviour, language, emotion and more.
Get stakeholder & team buy-in; focus & prioritise design direction.
Evidence the best product UX fit for your customers.

Find out how to improve

  • conversion
  • engagement
  • retention
  • connection
Innovate by identifying unmet needs & scenarios.
Shape persuasive & trustable communications and experiences.
Optimise user experience concepts & designs.
Save time & money, gain confidence you are designing needed features in expected ways.

innovate or optimise for the best fit with your customer

What do you need to find out?

Meaningful work, meaningful services, meaningful life

Meaning is the annual gathering for people who believe business can and must be a force for positive change in our dynamic and volatile world.

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Elements of a service strategy

Patrick Quattlebaum's organization of the elements in a service strategy. #UXILondon...
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SOS design thinking

Move on from SOS design thinking to ASC design collaboration. Switching from TELL to ASK is a shift in style of team dialogue that can help agile teams think more creatively and effectively together.

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Steve Jobs walks into a bar…

Steve Jobs walks into a bar and says to the barman “Apple do no market research!”

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Recent work

I have recently managed or delivered user research for

Dan Taarin

Dan Taarin

Design Research for UX Design Strategy

Since 1997 I have been involved in the user experience design of digital businesses, services, and products.

I bring a distinctive mix of depth psychology, business acumen, UX design experience, and research skills.

From designing a new consumer bank, to optimising the micro-experience design of a globally used search engine, I have a breadth and depth of experience in designing successful user experiences for media, retail, mobile telecoms, finance, public sector, publishing, and small business and organisations.

I now focus primarily on involving users and user insight in the process of defining product and UX design strategy.

Dan’s passion and determination are infectious, and were an invaluable asset when times got tough. Use him if you can get him. Steven Brunt

Strategic Analyst, Central Office of Information

Dan is a great user researcher, helping my team plan user research based on both user and business priorities. Dan advised and mentored our team on user research best practice, as well as working beyond the call of duty to deliver results on time and budget. Yael Levey

Senior UX Designer, BBC