Design thinking is “innovation powered by …direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported…
…a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Tim Brown, CEO, IDEO
I discover essential user insights to help digital product designers craft user experiences that meet or exceed customer expectations
Across channels, networks, touchpoints, & devices, understand your users needs, attitudes, behaviours, and the context of use of the product you are launching.
Involve users in defining journeys, scenarios, tasks, and UX concepts.
Innovate by involving users directly in iterative design experiments.
Involve users in rapid prototyping design concepts.
Ensure your product user experience is delightful, usable, & fit for purpose.
Test the usability of your user journeys & interface elements.
Analytics for UX performance measurement against your KPIs.
Remote research for qualitative insight into UX performance.
To discover user needs and behaviours conduct contextual inquiry, interviews, diary studies, or site usage analytics; an ongoing process of learning about your user.
To choose and define a concept involve users in participatory design workshops, 1-to-1 lab tests, or focus groups.
To optimise UX design test with frequent iterations in the lab, or remotely, using task completion tests, click tests, card sorts, or video use and emotional response.
Lab and remote testing find out if the product is usable, findable, and effective, while analytics gather data on live user experience performance.
IA, IxD, iterative prototyping
Mentoring & training
- Mastering research methods
- Analysis of findings
- Reporting to effect change
Analytics & measurement
Video & presentation
Instead of guessing which product user experience propositions will succeed, find out. Meet your users, understand their behaviours & expectations, focus design effort on desirable & effective user experience.
Analytics can show you have an issue, where it is, and how much of a problem it is.
Qualitative research can identify what the problem is with a user experience design, why it matters, and how to fix it.
Benefits of Design Research
identify conversion & engagement issues
Find out how to improve
innovate or optimise for the best fit with your customer
What do you need to find out?
Design Research for UX Design Strategy
Since 1997 I have been involved in the user experience design of digital businesses, services, and products.
From designing a new consumer bank, to optimising the micro-experience design of a globally used search engine, I have a breadth and depth of experience in designing successful user experiences for media, retail, mobile telecoms, finance, public sector, publishing, and small business and organisations.